Enactor CRM acts as the central piece to a dynamic approach to loyalty relationship management that can boost customer experience and revenue streams.
- The CRM accrues customer data from any location; third party, touchpoint or legacy data.
- It then inputs that into the Loyalty Decision Engine. Based on triggers which are configured on there, the loyalty decision engine then calculates a promotions or offer from the promotions engine. CRM then offers it to that customer across the relevant touchpoints. It then takes behavioural data back and uses it next time around.
- Similarly it hosts a suite of applications for human users to directly manage the relationship.